The Six Essentials #5 Your First Info Product
Sunday, November 25th, 2007The Six essentials for gaining and maintaining long term internet
marketing success.
So far we have discussed Three very important parts of building an
successful business online.
1)your plan of action.
2)Having your own website.
3)Building your own marketing list.
It is now time to add the forth element to this equation, and put
these four things together to start a web presence.
OK, The next piece to this puzzel is your own product, But at this
point the product does not have to be created by you. It only has
to be available to you to give away as an incentive for people to
sign up to your list. This product can be almost anything of value
to your targeted audience. It is simply an incentive for people to
sign up to your marketing list.
One of my most successful incentive products is this Ecourse
that you are reading right now. I send this same course out to all new signups of my list, in the form of an Email course.
My targeted audience is people that have just started to consider making
money from an online business and this course was designed and
written to get them started.
Now back to you and your business. Lets assume for
the minute that your business will target Home Gardeners because you
know a great way to grow bigger tomato’s.
You can use the video training package that I included as an
incentive for you to sign up for this ecourse and create your
own product to offer.
If you feel like you can’t write,or you really hate to write,Thats
still not that big of an problem. you can always find someone to
write your ideas for you.This is called a ghost writer and there
are many on the internet looking for work. Google Ghost writers, or
go to elance.com and find someone to write your product for you.
You can also use a Private Label Rights product. This is a product
that you buy that gives you the right to claim it as your own work.
It can be altered anyway you want.You can add to it, or delete
portions of it, But most importantly you can offer it to potential
subscribers to your list. Plr products are everywhere on the
internet and not hard to find or too expensive to buy.
Now if you click on the resourses link to the right of this page, I have placed many good sources for plr products. Some are membership only sites that offer a free member option. Almost all offer much more to the members that upgrade their membership(nothing new about this). Some of the very best sites for plr content are pay monthly sites, or ecommerce sites that sell individual products and packages of products.
Go there now and book mark the page or get your RSS feed, as This
will be updated often and you will get up to date info on some of the best sites to get “Private label Rights” and “Master Resell Rights” Products.
I know that this post seems long, but bear with me for just a few
more minutes, because now we need to put some of these lessons
together an build your first squeeze page.
Your squeeze page, (also called a capture page or landing page),as
we have disscussed before is a very simple website, that is easy to
build. you can use the wysiwyg software program supplied with your
hosting account to build it, or if you are like me you can use your
own wysiwyg software and build it on your hard drive and upload it
to your host account when you are finished building it.
There are many great website building software programs(wysiwyg)
out there, but most are really priceee and have a pretty stiff
learning curve. Front page and Dream weaver are Two of the most
popular. I do not recommend either for the internet marketer.
Xsitepro is the software that I personally use for all of my
marketing projects and I recommend it highly for anybody that
wants to market anything online. It is designed specifically for
the internet marketer.You can check it out at the link below.
http://ronaldchaney.com/recommends/xsitepro
Now although Xsitepro is the best that I have found for building
internet marketing sites and it contains all the bells and whistles,
It is very expensive to buy. It was around Three Hundred dollars
when I bought it a few years ago.I think it is a little cheaper now.
Anyway a really good Free alternative is My Free Website Builder. This is
very good software that comes with super support in the way of
tutorials and even video to teach you how to use it, and will not
cost you a thing. Use the link below to grab it now and I mean now,
because I can’t believe that they give this away and who knows how
long they will continue to.
http://ronaldchaney.com/recommends/mfwsb
OK by now you should have,
Your plan of action.
A hosting account with Hostgator or lunarpages
A list manager and autoresponder account with Aweber
A product to offer potential subcribers to you list, and
A wysiwyg Webpage builder. To edit your product and build your website(capture page)
The only thing left to do is put these tools together and get your
squeeze page up and running. This will have your marketing list
growing bigger each day.
Read the tutorials and watch the videos at Aweber,your hosting
account, and for your wysiwyg web building software and you will be
able to build an effective squeeze page. This will take time and
effort on your part, but it is all well worth it…..To build your
own successful internet business.
I hope that this post has helped you to start down the path to
great success.
Until next time.
All the best
Ron Chaney
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