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Archive for November, 2007

The Six Essentials #5 Your First Info Product

Sunday, November 25th, 2007

The Six essentials for gaining and maintaining long term internet
marketing success.
So far we have discussed Three very important parts of building an
successful business online.
1)your plan of action.
2)Having your own website.
3)Building your own marketing list.

It is now time to add the forth element to this equation, and put
these four things together to start a web presence.

OK, The next piece to this puzzel is your own product, But at this
point the product does not have to be created by you. It only has
to be available to you to give away as an incentive for people to
sign up to your list. This product can be almost anything of value
to your targeted audience. It is simply an incentive for people to
sign up to your marketing list.

One of my most successful incentive products is this Ecourse
that you are reading right now. I send this same course out to all  new signups of my list, in the form of an Email course.

My targeted audience is people that have just started to consider making
money from an online business and this course was designed and
written to get them started.

Now  back to you and your business. Lets assume for
the minute that your business will target Home Gardeners because you
know a great way to grow bigger tomato’s.

You can use the video training package that I included as an
incentive for you to sign up for this ecourse and create your
own product to offer.

If you feel like you can’t write,or you really hate to write,Thats
still not that big of an problem. you can always find someone to
write your ideas for you.This is called a ghost writer and there
are many on the internet looking for work. Google Ghost writers, or
go to elance.com and find someone to write your product for you.

You can also use a Private Label Rights product. This is a product
that you buy that gives you the right to claim it as your own work.
It can be altered anyway you want.You can add to it, or delete
portions of it, But most importantly you can offer it to potential
subscribers to your list. Plr products are everywhere on the
internet and not hard to find or too expensive to buy.

 Now if you click on the resourses link to the right of this page, I have placed many good sources for plr products. Some are membership only sites that offer a free member option. Almost all offer much more to the members that upgrade their membership(nothing new about this). Some of the very best sites for plr content are pay monthly sites, or ecommerce sites that sell individual products and packages of products.

Go there now and book mark the page or get your RSS feed, as This
will be updated often and you will get up to date info on some of the best sites to get “Private label Rights” and “Master Resell Rights” Products.

I know that this post seems long, but bear with me for just a few
more minutes, because now we need to put some of these lessons
together an build your first squeeze page.

Your squeeze page, (also called a capture page or landing page),as
we have disscussed before is a very simple website, that is easy to
build. you can use the wysiwyg software program supplied with your
hosting account to build it, or if you are like me you can use your
own wysiwyg software and build it on your hard drive and upload it
to your host account when you are finished building it.

There are many great website building software programs(wysiwyg)
out there, but most are really priceee and have a pretty stiff
learning curve. Front page and Dream weaver are Two of the most
popular. I do not recommend either for the internet marketer.

Xsitepro is the software that I personally use for all of my
marketing projects and I recommend it highly for anybody that
wants to market anything online. It is designed specifically for
the internet marketer.You can check it out at the link below.

http://ronaldchaney.com/recommends/xsitepro

Now although Xsitepro is the best that I have found for building
internet marketing sites and it contains all the bells and whistles,
It is very expensive to buy. It was around Three Hundred dollars
 when I bought it a few years ago.I think it is a little cheaper now.

Anyway a really good Free alternative is My Free Website Builder. This is
very good software that comes with super support in the way of
tutorials and even video to teach you how to use it, and will not
cost you a thing. Use the link below to grab it now and I mean now,
because I can’t believe that they give this away and who knows how
long they will continue to.

http://ronaldchaney.com/recommends/mfwsb
OK  by now you should have,
Your plan of action.
A hosting account with Hostgator or lunarpages
A list manager and autoresponder account with Aweber
A product to offer potential subcribers to you list, and
A wysiwyg Webpage builder. To edit your product and build your website(capture page)

The only thing left to do is put these tools together and get your
squeeze page up and running. This will have your marketing list
growing bigger each day.

Read the tutorials and watch the videos at Aweber,your hosting
account, and for your wysiwyg web building software and you will be
able to build an effective squeeze page. This will take time and
effort on your part, but it is all well worth it…..To build your
own successful internet business.

I hope that this post has helped you to start down the path to
great success.

Until next time.

                All the best
                  Ron Chaney
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The Six Essentials #4 Your marketing List

Thursday, November 22nd, 2007

The Six essentials for gaining and maintaining long term internet
marketing success.

OK you already know that you need a web hosting account to
host your websites,build a list, and establish an internet presence
in your chosen niche and that your first website should be a
simple splash page that will accomplish all of the above at One
time.

The next piece of this puzzle is a auto responder and list
management account so that we can automatically collect leads
 and their email addresses. This will also enable you to automate
the communications with your list members.

This One is very easy for me and almost a no brainer(I always
wanted to say that) for anybody looking for their first auto
responder account.

The reason its so easy for me is that I only recommend One service
for this purpose. They are without question the mark of excellence
in this field.

The way that I know this is simple, I just look at the Hundreds of
emails that I receive from other marketers
(most are very successfull) each week and I can see that over
 Ninty percent of them use this service.

I switched from another service several months ago and I have
been very happy with their level of service every since.

The company that I am speaking of is Aweber communications. You
have probably already seen that name many times. Thats because they
are the very best auto responder service out there and their price
is about the same as the others.

So click this link and check them out real quick and then come back
to this artical, So that we can explain what to do next.

http://ronaldchaney.com/recommends/aweber
OK, Back already? Great, Lets finish this up.

As you can see Aweber’s service provides all of the tools and
training for you to add a great looking custom email capture form
to any web page and in my next post we will get in to the Nuts and
Bolts of creating a product to offer as an incentive for people to
sign up to your list.

If you did not get my gift video package when you signed up for this
Ezine series or have not signed up for my blog up dates, go here now and grab it.

This is a really good product that will reveal step by step how you
can create multiple products anytime you want. You will also need
the pre made headers to create your web pages.There is no charge. So
go for it now.

http://workfromhomeformula.com/index.html

Now, just be on the look out for my next email up date, Where we will
start to put these things together and start building your list.

Until then all the best

 Ron Chaney

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Joint Venture your way to success

Monday, November 19th, 2007

Let’s imagine a situation where we have two Internet marketers who know each other. One has a great product that will sell very well but he has no mailing list, no affiliates, nothing. The other is a great marketer with tens of thousands of subscribers in his mailing list, but the problem is he has nothing to sell to them. The very obvious solution here is to give the product to the great marketer with lots of contacts, and split the profits between them. This, my friend, is the very essence of Joint Ventures.  

So, start looking up a potential Joint Venture partner and try your best to convince him or her to strike up a deal with you!
When you joint venture with another marketer, you can ask him (or her) to send an endorsement of your product to his existing mailing list, so you do not need to worry about collecting subscribers from scratch. You already have an easily accessible target market. The trick is to find the right marketer whose subscribers will be interested in your product. Once you achieve that, you won’t even have to worry about generating traffic to your salesletter or finding affiliates to promote your product. All of that is already done for you.
  When you joint venture with a solid player in the field, your perceived value and reputation will instantly increase because if this well-known person in the field is willing to work with you as a team, you must have some substance! Hence, when you manage to hook up a joint venture with someone who’s a “regular player” in your niche market, your status will instantly change from “total newbie” to “guru status” overnight!  Last but definitely not least, you will get a chance to build a lasting relationship with a big figure in your niche market, and that alone will worth more than the profits you pull in over that single Joint Venture. When you have a dominant figure in the market as your friend, you will gain a lot of privileges and perks that no newbie like you could ever get their hands on – for example new insights into interesting product ideas and marketing strategies. You can’t even buy that for hard cash! 

As more and more people start their own home based businesses online, the market is going to get more and more saturated and the competition will grow fiercer by the minute. The fastest, most effective and easiest way to build your own online business empire is through joint ventures. That is, join forces with other marketers to sell your product.

Ron Chaney

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